En nuestros días, la mayor parte de las compras on-line comienzan con la busca y comparación de productos en internet. About twelve hours after this story initially posted, Twitter got back to me to say there’s been no change to its Follower / Promoted Accounts. These ad types have run since 2013 and apparently displayed even in Following lists, Twitter told Marketing Land. Clients operate as they always have, but with digital people” with their own budget and present at meetings. With this structure we would take advantage of new technology like addressable TV, we’d use targeting and creative optimisation to find ways to make ads more personal. We’d leverage new media platforms that don’t yet exist, mobile marketing in the notification layer, maps as a portal for search advertising.
I’d hope that we’d also rise above the world of communications and think more broadly about what technology means for marketing. Unleashed to transform the core business, we could help brands and business reinvent themselves for the digital age. Instead, I want you to question everything anyone’s ever told you about how to make marketing (especially content marketing) work.
Actually it was a guerilla marketing ploy for his book, Cognitive-Behavioral Therapy (which has nothing to do with Britney). You may not have heard of Tao Lin before reading this blog post, but the stunt was weird enough that it lives on in publishing (and now Internet marketing) legend even eight years later.